826 PORTLAND // CHROMATIC CHROMEOSOM BRANDING

Have you ever thought about mixing your DNA with a bug? Well, boy do I have the coolest store for you to visit! Chromatic Chromosome started as a strange, playful idea for a fictional 826 Portland children’s literacy center that uses hybrid creatures, mutation, and world-building to spark curiosity and imagination. Instead of relying on a single visual device, the brand was built as an interconnected system where characters, environments, typography, and interactive elements work together to tell a larger story.

Over seven weeks, this concept expanded into a full brand ecosystem, including logo systems, visual language, product applications, and digital experiences. The bug-inspired creatures became guides through the brand, helping frame reading and writing as acts of exploration, experimentation, and creative discovery rather than rigid academic tasks.

Developing this system highlighted the importance of cohesion across many moving parts. Creating a brand that could live across physical products and digital platforms required a clear framework, while still allowing flexibility for narrative expansion and play. Through iteration and testing, the process reinforced how strong systems can support storytelling, encourage engagement, and create immersive learning experiences.

(CLOSE)

Research

Mood Board // Color Palette

Mood Board

Mood Board

Mission Statement // Inspo

Logo Iteration

Logo Iteration

826 Logo Mark Iteration

Logo Iteration

Logo Iteration

Letterhead Iteration

Color Organization

Letterhead Iteration

Letterhead Iteration

Bussiness Card Iteration

Letterhead Iteration

Bussiness Card Iteration

Bussiness Card Iteration